The following numbers (1-6) are assigned to each group. These numbers will be used to randomly determine which groups make their market plan presentations in which order.

Group 1: Elisa, Kari, Willie
Group 2: Reid, Mechelle, Hannah, Zach
Group 3: Allison, Kat, Jenna
Group 4: Kevin, Peter, Michael, Christina
Group 5: Adam, Dan, Drew
Group 6: Nick, Andy, Peter, Stephen

Do not forget that extra credit (as well as completed marketing plans) are due on Monday, December 4th. Be ready to talk about your extra credit project to the class on Monday.

This weekend is Thanksgiving - a time when newspapers expand to three times their size simply due to the sheer volume of inserts. As that happens, look for an ad (or two) that catches your eye and bring it to class on Monday. It can catch your eye becuase it is good, bad, or ugly, but be willing to identify one and talk about it.

Your goal is to increase attendance at the November 4th Rugby game (4:00 @ AU). You must figure out how to do this and it will be executed.

There is a promotional budget of $100 and a very short time period in which to operate. Given that small of a budget, and short a time frame, a viral campaign becomes the best option.

Come to class Wednesday with a plan and be ready to discuss it. In order to be successful, attendance must exceed the turnout for any other home game this year.

The slides used for the Jeopary review in class can be found at http://facultyweb.anderson.edu/~eadulaney/2810jeopardy.ppt. In addition to this, also be sure to study those ten questions that were passed out on Monday and reviewed in class today. Those are all key topics for the five chapters this exam focuses on.

Now that football season has started again, CareerBuilder has a new set of ads featuring the same characters. One of the newest ones - Pointer - is available for viewing, along with other 2006 entries, at http://www.careerbuilder.com/tv/. These are some of the cleverest commercials on television at the moment and do the job of getting the point across.

For discussion on Wednesday (September 6th), read the article posted at http://www.startupjournal.com/columnists/enterprise/20060322-bounds.html (Wrench Wins Awards, But Will It Be a Hit?) and come to class prepared to discuss what you thought of the article.

Topics not in the book that I added to the discussion of Chapter 1 in class today:

1. The new definition of marketing, as released by the American Marketing Association in August 2004, is:Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

What is missing in this definition is the actual wording of the 4 P’s: Product, Pricing, Promotion, Placement (the Marketing Mix). In fact, you could focus the definition on the 3 C’s: creating, communicating, and customers.

2. While the book talks about three eras of marketing, many point to four, with the fourth being a subset (or refinement) of the third:
• Production (prior to 1920’s) – A good product will sell itself
• Sales (1920’s to 1950’s) – Creative advertising and selling will overcome resistance and convince consumers to buy
• Marketing (since 1950’s) – The consumer is king – find a need and fill it
• Relationship (since 1990’s) – Long term relationships lead to success