Your goal is to increase attendance at the November 4th Rugby game (4:00 @ AU). You must figure out how to do this and it will be executed.

There is a promotional budget of $100 and a very short time period in which to operate. Given that small of a budget, and short a time frame, a viral campaign becomes the best option.

Come to class Wednesday with a plan and be ready to discuss it. In order to be successful, attendance must exceed the turnout for any other home game this year.