Your goal is to increase attendance at the November 4th Rugby game (4:00 @ AU). You must figure out how to do this and it will be executed.

There is a promotional budget of $100 and a very short time period in which to operate. Given that small of a budget, and short a time frame, a viral campaign becomes the best option.

Come to class Wednesday with a plan and be ready to discuss it. In order to be successful, attendance must exceed the turnout for any other home game this year.

The slides used for the Jeopary review in class can be found at http://facultyweb.anderson.edu/~eadulaney/2810jeopardy.ppt. In addition to this, also be sure to study those ten questions that were passed out on Monday and reviewed in class today. Those are all key topics for the five chapters this exam focuses on.