The Syllabus for this course is now available at http://www.au-answers.com/2810/SYLLABUS_2810.htm. Be sure to note the project that is mentioned (create/present a market plan). This will be done in groups and discussed in greater detail during the first week of class.

This blog will be used to hold information relevant to the Principles of Marketing course (Semester 1, 2006-2007). Links will be given to the syllabus, as well as to articles and other relevant information to be discussed in class. The required text is Marketing Concepts and Strategies by Pride and Ferrell. This book can be found in the bookstore, as well as online at a number of locations (it can be found on Amazon at http://www.amazon.com/gp/product/0618474455/).

More links and posts will follow. If you have any questions, please contact me at eadulaney@anderson.edu.

Emmett Dulaney